Hiring a Digital/Online Marketing and Outreach Director for 5th Anniversary Celebration of Trembling on the Road

I am seeking a Digital/Online Marketing and Outreach Director for our 5th Anniversary Celebration of Trembling on the Road. Trembling Before G-d has touched and transformed lives across the globe. Trembling on the Road is a 40-minute featurette - a dramatic document of dialogues, protests, reactions, screenings, and events from this worldwide tour. It includes poignant, funny, interesting, and angry reactions and reflections on Trembling and updates on all the character's lives. It is featured on the Trembling Before G-d DVD. Many people who saw the film in theatrical release, in festivals and on TV have never seen it. For some, Trembling Before G-d was “dare to despair” - Trembling on the Road is uplifting and hopeful.

During the 10 days between Rosh Hashanah (The Jewish New Year - September 12th) and Yom Kippur (The Day of Atonement - September 21st), we launch this international campaign to organize 250 house, workplace and house of worship parties of Trembling on the Road around the world.

The Ten Days is an amazing ritual time to reflect on our year: where we have come from, where we are and where we wish to go.

The 5th Anniversary Celebration of Trembling on the Road celebrates the power to make change and asks: Where would you like to make a change in your life? In your family? In your community? In the world?

This is especially true this year where Trembling helped catalyze the Conservative Movement to address the questions of homosexuality and for the first time ever, Conservative seminaries will openly ordain gay and lesbian rabbis. We ask: are we still Trembling?

We have over 1000 pages of emails people have sent us sharing how Trembling impacted their lives, their friends, families, religious leaders, schools, communities etc.- we will begin to upload stories and invite you and others to do the same.

The DVD will be available for sale directly from our website and we will have discussion guides for download.

# # #

The Digital/Online Marketing & Outreach Director will work closely with director/producer Sandi DuBowski to develop and implement online PR, advocacy, and sales strategies.

RESPONSIBILITIES:
o Develop and implement online PR and content strategy for Trembling On the Road Campaign to amplify our reach online and to grow our e-subscriber list
o Coordinate and e-produce house parties around the world.
o Research and implement web-based PR and marketing activities including blogs, tagging, social networking, viral marketing, search engine marketing, text messaging and other forms of electronic communications.
o Monitoring blogs and Web sites (Jewish, GLBT, film, faith, human rights/social change etc.) to identify opportunities for Trembling campaign.
o Update and maintain Trembling presence on social networking sites like MySpace, Facebook, YouTube, Flickr, etc.
o Develop new Web and organizational partnerships to publicize Trembling campaign - link exchanges with other sites, mailing lists, website discussion areas, online newsletters, web press, etc.
o Oversee Web site administration including attracting more user-contributed content, updating sections of the Web site and overseeing the upload of videos
o Create and send email newsletter
o Manage email database
o Set up affiliate marketing relationships and liason with DVD distributor and fulfillment house
o Evaluate and report on the popularity and effectiveness of the campaign and Web site traffic
o Additional duties as assigned.

POSITION REQUIREMENTS

The ideal candidate will have:
o Enthusiasm and passion for Trembling Before G-d, the issues at its core, and spreading the message around the world.
o Interest in online engagement, public interest advocacy or campaigns, film, as well as experience in an Internet or web-based role, including online organizing, Web site development, implementing online campaigns, online PR, blogger outreach.
o Familiarity with Jewish and/or GLBT communities is a bonus.
o Strong computer skills, including Microsoft Office (Word, Excel), web publishing tools, as well as Internet research skills
o Ability to juggle multiple tasks under deadlines
o Ability to communicate clearly and effectively, both verbally and in written format, with staff, media and external partners

START DATE: May-June
TYPE OF POSITION: This is likely a four-month full-time position (beginning with a trial period)
LOCATION: ideally NYC but not necessarily
SALARY: Commensurate with experience

Please send a resume, a cover letter about why you would like to work on this project, and contact info for three references to tremblingdvd@aol.com.